NIKE MOBILE TRUCK | Let The Run Tell You Why
It is a mobile installation designed with both sides of 4 meters long sound-synchronised LED mirror which extend the depth to the infinite. The hacked treadmill, multi-projected generative visual and 3D gaming environment which created a truly immersive space and maximised an innovative running experience in a futuristic city. The 3D gaming environment simulated three futuristic Hong Kong’s marathon runways.
The campaign is initiated by a core message “Let the Run Tell You Why”. Player would need to drop down the reason of the run. The installation is linked with Facebook and Instagram. Every story will keep rolling online and inspire the next.