Fashion Mirage |  HKFDA

Fashion Mirage is a catwalk show held by Hong Kong Fashion Designers Association (HKFDA) in 2016, gathering the best works from 50 Hong Kong fashion designers. Inspired by local cultures as well as the collection of designer outfits, three themes, namely Zentype, Electrified Fog and Colour Flutter, in the show featured the city’s most signifying typographic styles.

The first scene is Zentype, originated from the word Zen (禪). Buddism is one of the most important religions in Hong Kong, similar to other cities in China. Its influence is omnipresent across the city, often seen in forms of literature, calligraphy, architecture, paintings and everyday dialogue. With the aid of these elements, we presented 6 Chinese characters, including “心” (heart), “幻” (illusion), “法” (dhara), “緣” (destiny) and “空” (emptiness) to highlight significant concepts from the religion. In these typographic designs, we seek the materialistic evolution and succession of Buddhism throughout the long history of the city, as well as the interaction between the local culture and its philosophy.

Apart from Buddhism, we find neon lights, despite its disappearance over the decades, one of our city’s iconic character, and thus the second scene – Electrified Fog. “The way in which it lights a space is like fog over a city. It just sort of engulfs everything.” exactly how the renowned cinematographer Christopher Doyle describes about neon signs in Hong Kong, streetscapes at night were extremely characterised by these electrified tubes of gases in the 80s to early 00s, with typographic or calligraphic styles that are exclusive to Hong Kong, such as Northern Wei style (北魏體). To locals, neon lights are like nostalgic memories of the past, as portrayed in the scene – they flow in tunnels like memory lane and are attached to scaffolds, like a fantasy of the city’s glamours. This is a scene that resembles and reminds the audience of the vibrance and flamboyance of the city in the old times.

Colour Flutter is a scene that sees the city’s passions and endurance in celebrating ancient festivals, where some are intangible parts of China’s cultural heritage, such as the Cheung Chau Bun Festival. These festivals are often to drive away plague and devil spirits, praying for the deaths as well as celebrating the greatness of ancient heroes. Flags are extensively used in Chinese festivals, to decorate and spread the festive mood, where in the scene, one will see imagined drama of the flags in different colours dancing and whirling in the air. They form words in Chinese like “節慶” (festivals), “合家平安” (wish for the safety and peace in the family), “風調雨順” (wish for good weather), as if it is a greeting from and celebration among the flags in a local manner.

The kinetic typography created in the above scenes are not only manifestations of Hong Kong’s culture – its deep-rooted Chinese values and way of living along with its metropolitan identity – but also to summon up how the city holds a multi-layer identity and infinite energy.

 

 

DATE | TIME

7 September 2016 | 9:00 pm

VENUE

3/F, Grand Hall, HKCEC, 1 Expo Drive, Wan Chai, Hong Kong

Zentype

In these typographic designs, we seek the materialistic evolution and succession of Buddhism throughout the long history of the city.

Electrified Fog

This is a resemblance and a reminder of the vibrance and flamboyance of the city in the old times.

Colour Flutter

It is an imagined drama of the flags in different colours dancing and whirling in the air, that greet the viewers and celebrate traditional festivals with locals in Hong Kong.

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